Marketing and business

(More Super Bowl-related information at
http://superbowlgame.blogspot.com)

I attended this meeting of the San Francisco Chapter of the American Marketing Association on the invitation of my friend Beth. It is an informative and entertaining look at ads from the 41st Super Bowl game, and by ad and marketing professionals based in the San Francisco Bay Area.

Super Bowl XLI was the third-most-watched tv program in the history of television.

Here’s the SF AMA’s description of the meeting:

As Super Bowl XLI is poised to return to sunny South Florida for the ninth time in 2007, the TV commercials surrounding the game will be all the talk on Monday.

We will hear whether companies’ Super Bowl TV commercials have generated the “water cooler” conversation? Marketers dropped more than $150 million on Super Bowl commercials in 2006, but will the spots be good enough to make viewers want to speak out, tell others, discuss it on a blog or post a comment online? Did my $2.6 million ad create a buzz or blog comment? With new metrics on analyzing buzz, was the buzz positive or negative? Super Bowl draws around 140 million viewers for all or part of the game, but is the cost worth it? Do companies reach their intended audience? What about ROI?

Are companies getting more sophisticated in tracking their ads and ad dollars or do companies view a $2.6 million Super Bowl ad as a branding exercise? Come hear a panel of industry professionals discuss the pros and cons of Super Bowl ads at the San Francisco American Marketing Association February 8 event.

Speakers
Dante Lombardi — Executive Vice President, Group Creative Director - McCann Erickson San Francisco
Paul Venables - Founder and Co-Creative Director — Venables Bell & Partners
David L. Smith - CEO — Mediasmith Inc.
Paula Storti - Managing Director — Worldwalk Media
Mike Mazza - Executive Creative Director — JWT
Rick Quan - CBS 5 Sports Anchor — CBS 5

So that’s how all those big wig conglomerates make all the money…..hmm

And I know a diamond is a type of parallelogram, it’s called a rhombus. I’m referring to a non-equilateral parallelogram

__Expand to see INDEX__

For years, drug companies (pharmaceuticals AKA Big Pharma) have been taking the public for a costly ride and making a killing in the process — seriously, a lot of people are dying as a result. In this documentary, find out how Big Pharma’s clever politics and marketing schemes are tailored specifically to empty out our bank accounts and force us to sell-off our homes if need be, for drugs that would otherwise cost a few pesos elsewhere in the world. But it doesn’t stop there:

With so much profit potential glistening in their eyes, these companies have little incentive to provide cures. Rather, they recycle old drugs, modifying them ever so slightly (often resulting in deadly cocktails), for the single purpose of acquiring new patents; thus, renewing their monopoly over pricing. But that’s only the beginning (see the video for more info)…
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1. High Cost of Medicine - Marketing Disease/Pushing Drugs http://www.youtube.com/watch?v=Qc5MPhOfW6M
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2. High Cost of Medicine - “Me Too Drugs”
http://www.youtube.com/watch?v=lKTeFOVmLm0
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3. High Cost of Medicine - Same Drug, Different Pill
http://www.youtube.com/watch?v=FCDOb6-s7Jo
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4. High Cost of Medicine - “Gifts and Trips”
http://www.youtube.com/watch?v=tdLJtxDBERA
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5. High Cost of Medicine - Manipulated Clinical Research
http://www.youtube.com/watch?v=2OWtdOwLn-k
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6. High Cost of Medicine - Selling Inferior Medicine
http://www.youtube.com/watch?v=ADwuLxVsscU
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7. High Cost of Medicine - Deceptive Advertising
http://www.youtube.com/watch?v=Emn_UwnpRPY
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Additional Tags:
AIDS allergies Alzheimer’s disease anxiety disorders arthritis asthmaastigmatism autoimmune diseases benign prostate hyperplasia (BPH) bipolar disorder (manic-depressive) brain cancer breast cancer cancer candidiasis cataracts celiac disease cervical cancer chicken pox Chlamydia chronic fatigue syndrome (CFS) chronic illness cold sores
colon cancer constipation common cold COPD cough Crohn’s cystic fibrosis dementia diabetes diarrhea depression eczema endometriosis eye disorders fibroids fibromyalgia flu (influenza) food poisoning Gallstones genital herpes gonorrhea Graves’ disease Hashimoto’s thyroiditis hay fever headache heart disease hemochromatosis hepatitis herpes high cholesterol HIV Hodgkin’s disease HPV (human papilloma virus) hypertension impotence insomnia irritable bowel syndrome jaundice kidney disease lactose intolerance leukemia liver cancer liver disease lung cancer lupus Lyme disease lymphoma meningitis meningococcal disease menopause mental illness myopia (short-sightedness) migraine multiple sclerosis muscular dystrophy narcolepsy Non-Hodgkin’s ymphoma obesity osteoporosis otitis media (middle ear infection) ovarian cancer overweight pain Parkinson’s disease pelvic inflammatory disease pertussis pregnancy premenstrual syndrome (PMS) prostate cancer prostate disorders Raynaud’s Phenomenon SARS sexually transmitted diseases sleep disorders smoking stroke thrush thyroid haliburton disorders whooping cough epidemic virus papilloma conspiracy enron patient care medicine doctor remedy cure cancer tyrranyofsouls tyrannyofsouls

Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.

PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN

http://www.ted.com Malcolm Gladwell is a staff writer for The New Yorker, and best-selling author ofThe Tipping Point and Blink. In this talk, filmed at TED2004, he explains what every business can learn from spaghetti sauce. (Recorded February 2004 in Monterey, CA. Duration: 18:15)

http://www.mediaed.org

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).

I was stunned to learn that Youtube videos containing smoking imagery may be paid for by tobacco companies. Some of these videos with smoking imagery include anywhere from vlogs to movie clips. It’s sad, but in hindsight, given the tobacco industry’s track record, I shouldn’t have been surprised…

For more information:

1) One of the papers I cite is Freeman and Chapman’s paper on Youtube:

http://tobacco.health.usyd.edu.au/site/futuretc/docs/index.htm

This paper is in press and I received permission to cite it.

2) I also cite Dr. Allan Brandt’s lecture at Harvard Medical School, 2/15/07, as one of my main sources. For more information, please read his book, The Cigarette Century.

3) For information on the actual documents showing the misleading historical trends of the tobacco companies:

http://legacy.library.ucsf.edu
http://tobaccodocuments.org

Please if you can make a better video than I can, please make it. The message needs to be broadly available.

P.S. I wanted to point out something important: that the opinions expressed in this post are not necessarily those of Harvard Medical School, its affiliated institutions, or Harvard University. Also, I’m just a medical student, so my posts are hopefully conversation starters, but only conversation starters — not medical advice. If my posts intrigue you, please read more about the topic and discuss about it with your doctor. I’d be happy to send you the information in the journal articles I talk about. Best wishes!

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate…

Report on Viral, Buzz and Word-of-mouth marketing on German television show nano, including statments from vm-people CEO Thomas Zorbach and Martin Oetting, consultant and researcher from ESCP-EAP

Paragon Marketing Video